About Us

"Quality has always been the number one priority for River Road Family Vineyards and Winery, and on behalf of our entire family, we will continue that commitment to producing quality wines at an excellent value to our loyal customers."
– Ron Rubin, Owner, River Road Family Vineyards and Winery

Located in Green Valley of Russian River Valley, a sub-appellation of Russian River Valley in Sonoma County, River Road Family Vineyards and Winery is a family owned and operated winery committed to producing exceptional wines. Our wines are sourced from both estate-owned and local family-owned vineyards to bring you a beautiful experience that expresses the unique character of the varietals, vineyards and people behind the wines.

A Commitment to Quality

Since 1976, quality has always been a top priority in our wines and vineyards. Our dedicated winemaking team, led by winemaker Joe Freeman, carries out this tradition with a winemaking philosophy that offers a balance of passion and precision. Joe's approach has spearheaded our commitment to delivering the highest quality of wines at a great value.
Learn more about our Winemaking Team

Good Will and Social Responsibility

Food For Thoughtis a non-profit grassroots organization dedicated to meeting the nutritional needs of persons living with or affected by AIDS/HIV disease in Sonoma County. They currently provide food to more than 645 people, including men, women, and dependent children of parents with HIV/AIDS. Since its founding in 1988, Food For Thought has provided free weekly grocery bags of canned and boxed food, fresh produce, nutritional supplements, and vitamins for people severely affected by AIDS.
Our impact since 2012: $10,861.28.

During National Arts & Humanities Month in October 2013, River Road Family Vineyards and Winery supported the following nonprofit art museums that strengthen our communities through primary and secondary art education programs:

Santa Ana, California - Enriching lives through the world's finest arts and cultures.



Sacramento, California - Dedicated to promoting awareness and enthusiasm for human experience through art.


Charleston, South Carolina - Housing a premier collection of over 10,000 works of fine art, principally American works with a Charleston or Southern connection.



Fort Worth, Texas - Internationally renowned for both its collections and for its architecture.


Washington, DC – The Phillips Collection. America’s first museum of modern art. Exhibitions of superb works shown in an intimate setting.


Phoenix, Arizona - A vibrant destination for more than 50 years with festivals, live performances, independent art films and educational programs that enlighten, entertain and stimulate.


Seattle, Washington - With three dynamic locations, SAM been the center for world-class visual arts in the Pacific Northwest since 1933.

Green Valley of Russian River Valley

Green Valley of Russian River Valley, located within the acclaimed Russian River Valley, is one of the smallest appellations of Sonoma County. The coastal morning fog defines the region, which is often cooler than other parts of Russian River Valley, creating ideal growing conditions for Chardonnay and Pinot Noir. The fine sandy loam soils of Green Valley of Russian River Valley, referred to as "Goldridge" for its gold color, are sought-after for producing wines of the highest quality.
Learn more about our vineyards